Irinox
Improving customer management with Microsoft Dynamics 365 CRM
Irinox, a well-known manufacturer of electrical panels and blast chillers, both professional and domestic, sought a comprehensive and in-depth understanding of its customers and their needs to enhance operational efficiency and maintain a competitive edge in the market.
GOALS AND NEEDS
Customer data and information are strategic assets in business decisions and in achieving medium and long-term goals. Therefore, managing a unique customer database that responds quickly and easily to the needs of various business units (such as sales, marketing, and service) becomes a primary objective.
Streamlining workflows for greater efficiency and integration facilitates seamless information sharing and fosters collaborative synergy.
SOLUTION
After a thorough initial analysis phase and as-is assessment, Microsoft Dynamics 365 CRM emerged as the optimal solution for Irinox’s specific needs.
To ensure precise and efficient management of various CRM functions, three distinct modules from the Microsoft Dynamics 365 suite were implemented, each tailored to different business activities.
The Microsoft Dynamics 365 Sales module streamlines the entire sales lifecycle, from lead generation to opportunity closure, providing comprehensive monitoring and management.
Microsoft Dynamics 365 Service optimises customer service operations, facilitating seamless post-sales interactions and support.
Microsoft Dynamics 365 Marketing enables the creation, execution, and tracking of marketing campaigns in a fully integrated manner.
To ensure a smooth transition and seamless data integration, Azure Logic Apps was used to automate workflows, facilitating the migration of data from the previous CRM and management system into the Microsoft Dynamics 365 environment.
Altitudo’s step-by-step approach enabled Irinox to seamlessly adopt solutions and processes that streamlined management, reduced operational times, and enhanced the quality of services delivered to customers and partners.
Looking ahead, Irinox is committed to a path of continuous innovation, striving to expand digital transformation across the entire organization—both horizontally and vertically. This vision includes global branches and the vast potential of Artificial Intelligence, reinforcing the company’s strategic approach and strengthening its competitiveness on an international scale.
“Thanks to the skills and proactivity of the Altitudo team, we have improved our internal efficiency, managing to focus and support market competitiveness.”
Filippo Flaborea, Digital Transformation Strategist at Irinox.
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