Unifarco Customer Engagement

Unifarco Customer Engagement

Discover the Unifarco Engagement solution developed by Altitudo and based on Microsoft Azure and Microsoft Dynamics, which provides multiple benefits to Unifarco and its customer network, such as:

  • Constant capability for pharmacists in positioning and selling products
  • Constant feedback for product improvement
  • Constant participation through the various multi-channel touchpoints
  • Effectiveness in organizing events and training activities
  • Optimization of collaborative processes
  • Increased customer satisfaction

The solution
The solution responds to the need to involve and engage the customers through the digital channel, the sales force, and the creation of training offers. The Sales Force is always up to date with the products and with the most effective methods of customers proposal. Sellers have the opportunity to provide suggestions and feedback for the creation of new products, and can increase sales by participating in an integrated e-commerce processes. Their active participation is encouraged and rewarded through gamification tools.

The technologies implemented in the development of this Customer Engagement tool are many: Dynamics 365, Azure Functions, SharePoint, Applications Insights, Azure Service Bus, Azure Storage…

Engage Your Customers

The Customers and Resellers Beautiful Engagement solution was awarded at the Microsoft Inspire forum in Las Vegas with the Digital Transformation Champion award in the ‘Engage Your Customers’ category. We have made a video that speaks about the the solution. Enjoy! (video is in Italian)


Unifarco is a joint-stock company founded and formed by pharmacists who actively participate in corporate strategy and who share the same concept of pharmacy: spreading the culture of well-being and providing pharmacists with tools and services to be healthy advisors while maintaining their independence. Unifarco develops an effective, safe and accessible range of cosmetic, dermatological, nutraceutical and make-up products. It has over 4,500 customer pharmacies in Italy, France, Germany, Austria, Switzerland and Spain.